An estimate gives a customer an approximate price before work starts; a quote (or quotation) is a fixed price valid for a set period. Both use the same layout - this tool names the document to match your region (“Estimate” in the US and Canada, “Quotation” in the UK, “Quote” in Australia).
What a good estimate or quote includes
- Your business details and the customer’s name (“Prepared For”)
- A number, the date and a “valid until” date
- Itemised scope of work with quantities and unit prices
- Tax shown separately so the customer sees the final total
- Terms (deposit, exclusions, payment schedule) and an acceptance signature line
Estimate vs quote vs proposal
Most small businesses use the terms interchangeably, but a quote is generally treated as a firm price the customer can accept, while an estimate is a best guess that may change. A proposal adds the approach, timeline and qualifications. Whatever you call it, state clearly what is included, what is not, and how long the price is valid.
